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Blog
October 23, 2025 6 min read

EMA Issues Guidance on Risk Minimisation Measures for Medicinal Products with Embryo-Foetal Risks
The EMA’s August 2025 guidance on embryo-foetal risk minimisation marks a pivotal step in harmonizing safety protocols across the EU. This blog breaks down the new Addendum I to GVP Module XVI, clarifying what constitutes a Pregnancy Prevention Programme and how risk minimisation tools can be effectively implemented without compromising patient access to essential treatments.
Dr. Janine Collins
Vice President, Medical, Scientific & Real-World Research
rescue studies in clinical trials
Blog
October 20, 2025 9 min read

To Rescue or Not to Rescue Your Study: How to Spot Trigger Points in Strategic Partnerships
Instability is woven into our industry’s DNA. We operate daily in a high-stakes, high-risk environment where financial pressures, regulatory changes, and patient lives hang in the balance. The CRO selection process reflects this tension, few other sectors require competitors to both challenge and collaborate with one another, often for the same client. Our ecosystem is […]
QPPV interview audio
Blog
October 17, 2025 6 min read

The Critical Role of the QPPV: Insights from UBC’s Pharmacovigilance Experts
In this expert interview, UBC’s Tom Coles and Peter Psarologos dive into the essential role of the QPPV in EU pharmacovigilance. From legal requirements to strategic value across the product lifecycle, discover how UBC helps clients stay compliant, inspection-ready, and focused on patient safety.

Posts by Date

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Blog
September 7, 2021 6 min read

Breaking Down Patient Barriers to Therapy Through Mobile Messaging & Virtual Assistants
Learn how healthcare virtual assistants are coming along and where the future could point towards.
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Blog
August 24, 2021 4 min read

AI in Pharmacovigilance: Streamlining for the Future
Read more on the guidelines the WHO released on AI in healthcare and how that affects using AI in PV.
Touch screen monitor showing lots of different data points, charts and graphs as a hand touches the growth line from the other side.
Articles
August 12, 2021 1 min read

The Impact of Real World Data (RWD)
Read the latest article with International Clinical Trials magazine about real-world data and the future of evidence generation in drug development.
Senior man sitting with a doctor discusses his health as the doctor listens and takes notes on a clipboard
Blog
July 30, 2021 5 min read

Effective Patient Engagement & Adherence: Do’s and Dont’s
UBC’s Director of Commercial Strategy and Client Engagement Kelly Elio, RN, discusses how effective patient engagement drives patient adherence.
Digital data concept showing data coming at the viewer quickly signifying an abundance of files and evidence through data.
Articles
July 1, 2021 2 min read

UBC’s Research Named Best Paper In Track for PharmaSug 2021
The paper “Standardizing Laboratory Data from Diverse Real-World Data was honored at the annual conference.
Healthiverse Heroes 2021 award logo on top of blue background with digital ripples running across.
Articles
June 22, 2021 2 min read

UBC’s Innovative Patient Recruitment Campaign Wins Award
UBC recently won an award from DrFirst for an innovative patient recruitment solution within a Phase III clinical trial for major depressive disorder.
Male, middle age patient sitting on a doctors exam table being administered a shot by a female doctor, each with COVID masks on.
Blog
June 17, 2021 4 min read

From Pharmacovigilance to Vaccination Volunteering
Senior Safety Physician Ashleigh Van Dijk returned to the clinical setting to volunteer with the COVID-19 vaccination effort.
Doctor looking at her computer as she sits at her desk conducting a virtual doctor appointment.
Blog
May 12, 2021 5 min read

The Value of Nursing in Clinical Care Coordination
The recent global health crisis changed how clinical nursing support services are delivered and consumed.
Joyful mother holds her infant child for the doctor to do a routine checkup exam.
Blog
April 14, 2021 5 min read

Alleviating the Complexities of a Cell & Gene Therapy Program Through Patient Support
There must be alignment between multiple stakeholders related to collaborating and communicating for the sake of the patient’s treatment.
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Bekki Bracken Brown

President & Chief Executive Officer

Bekki Bracken Brown serves as the President and CEO of UBC, guiding the company’s mission and values, including the improvement of access for patients to receive better outcomes. She oversees all aspects of UBC, such as operations, business growth strategy, sales and marketing, and acquisition support.

With over 20 years of industry experience, Ms. Brown brings knowledge from a successful career in senior management from her tenure at Quintiles, INC Research, and, most recently, with Syneos Health. She’s been a member of the North Carolina BIO Board of Directors since 2019. She is also a member of the Healthcare Businesswomen’s Association — Southeast Chapter and CHIEF, an organization that supports women executive leaders. Ms. Brown earned her bachelor’s degree at Duke University.